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How to sell what you make : the business of marketing crafts / Paul Gerhards.

Author Gerhards, Paul.

Note: ContentCrafts as a business: an introduction -- Crafts fairs and street fairs: your direct link to consumers -- The gallery connection: stepping into the wholesale marketplace -- Selling to the trade: expanding your market -- Advertising and publicity: marketing through traditional media -- Going global: marketing and selling on the internet -- Service, fulfillment, and sales reps: keeping your customers satisfied -- The itinerant crafter: a booth for the crafts nomad, indoors and out -- On paper: the back office of the crafts business -- On crafts and craftsmanship: true to the legacy.

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Author
Gerhards, Paul.
Subject: Topical Term
Selling -- Handicraft -- Handbooks, manuals, etc.
Handicraft -- Marketing -- Handbooks, manuals, etc.
Fairs -- Handbooks, manuals, etc.